About
Us
Convinced that our clients deserve personalized attention and the best advisory services for their wealth, Principle Asset Management was developed to improve the proposal and the range of comprehensive financial solutions tailored to the needs and objectives of each client.
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We brought together in a new company more than a century of combined experience through the cohesion of talents and experts from two leading institutions in the financial business of investment banking, securities brokerage and wealth management: LW Investment Managers, headquartered in Miami and GPUS, a company related to Grupo Prival of Panama and Central America.
In this way, and with the support of a state-of-the-art custodian architecture, at Principle we use the experience and support of our team to make available fully customized financial instruments and vehicles to achieve alpha returns for HNW individuals, family offices and the investment experts who advise them.
Through this association of experts with extensive experience in the different ranges of the asset management business, we optimize our proposals, eliminating errors that we frequently detect in the financial advisory business: mispricing, returns from neglected or old-fashioned industries. At the same time, we dynamically search for new opportunities in new sectors that could add value to our clients' asset management.
We are experts and work daily in the markets we serve.
Our Story: A Combination of Talents
Combination of Talent
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Our Partners and Experts in the Creation of Principle Asset Management
The leaders of our firm, Principle Asset Management, who are also involved in the day-to-day creation and management of portfolios, combine the team of experts from Prival and LW Partners Group, with the objective of channeling their success stories and industry experiences to add value in our proposal of superior financial services for our select portfolio of clients.
Prival
Financial institution dedicated to Private Banking and Investment Banking services in Panama and Central America, formed by experts from different areas of the industry. Grupo Prival has a similar track record as a leading provider of private banking, investment banking and asset management services throughout its home region. Prival has US $4B in assets under management.
LW Partners Group
lwPartners is a financial group specializing in Latin America and focused on corporate clients, institutions and high net worth individuals. The firm's senior management has over 30 years of individual experience in portfolio management, trading and investment banking through all economic cycles. It currently manages over US$ 270 million in assets under management and assets under advisory, and over US$ 1 billion in annual trading volume and close working relationships with institutional investors dedicated to emerging markets.
Partners & Experts
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Local and international product offerings: we expand your investment possibilities and facilitate/enable you to achieve better and more stable returns.
We offer investment and execution strategies in global markets, carefully designed to adapt to the reality and financial goals of each of our clients and their portfolios. We have unmatched market knowledge in our home territories. At the same time, we recognize that capital requires security and strength, which comes from exposure to the world's most stable markets and best investment opportunities. Through our network of contacts, we offer a comprehensive platform to bring Financial Advisors to the Miami area and beyond.
Value Proposition
for our Clients: How Can We Help?
Value
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Bios
The Board
Jaime Sosa
Chairman
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Mr. Sosa is currently the Chairman at Welcy Capital Advisors.
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With more than 30 years of experience in private and investment banking in the Central American region, Mr. Sosa has served as a securities broker for American Securities, Inc., Executive Director of Asesoria y Valores S. A., and Chief Executive Officer of Banistmo Securities, Inc. and Banistmo Asset Management, Inc.
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He currently serves as the General Manager of Prival Bank, and he is a board member of Acerta Compañía de Seguros.
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He holds a bachelor’s degree from the University of Texas, and an MBA from Duke University.
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Carlos Zalles
Board Member
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Mr. Zalles is currently a Board Member at Welcy Capital Advisors, and since 1999, has been Chairman and Founder of LWPartners, a group of offshore financial service companies with a presence in several Latin American countries.
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From 1995 through 1999, he was a founding partner and Managing Director of Andino Capital Markets, where he was responsible for Asset Management, as well as trading and distribution of Latin American securities.
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From 1987 through 1995, he was one of the founders of Vestcorp Partners, where he developed and managed the stock exchange trading and brokerage services of the firm throughout Latin America.
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From 1980 through 1987, he held various positions at Bank of America. His most recent position was as Vice President and Senior Credit Officer in Mexico and Venezuela, running the bank’s problem loan portfolio for the Corporate Banking Group and the Financial Asset Group.
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From 1975 through 1980, he held several positions at American Security Bank in Washington D.C., becoming Vice President and Head of Latin America.
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He received a Bachelor of Science degree in Business Administration from Georgetown University and completed additional graduate studies in finance at George Washington University.
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Mr. Zalles was actively involved in various committees of the McDonough School of Business at Georgetown University.
Juan Carlos Fábrega
Board Member
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Mr. Fábrega is currently a Board Member at Welcy Capital Advisors.
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Prior to founding Prival, Mr. Fábrega worked as an Executive Credit Officer at Lloyds Bank PLC for 6 years serving as the Executive Officer responsible for credit analysis, management, and monitoring of credit facilities to corporate clients.
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Additionally, he worked at Grupo Banistmo, a Central American financial institution, where he held various positions, including Executive Vice President and General Manager, where he was responsible for the banking operations of Grupo Banistmo at a regional level. During this time, he also served in Panama as a director on the Board of Directors of the National Insurance Company S.A., Director of the National Banking Association, Director of Grupo Melo, and Director/President of Progreso.
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Abroad, he also was a Board Member of Banco BGA, Compañía de Seguros El Ahorro Hondureño, Director of Corporación Banex and Banco Banex in Costa Rica, and Director of Banco Salvadoreño in El Salvador. Currently, he serves as President of the firm Capital Managers Co., S.A., a company responsible for managing private equity funds, CEO of Grupo Verdeazul, S.A., a company focused mainly on tourism and the development of real estate projects, and Chairman of Prival Bank, S.A.
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Additionally, he served as Director of the Board of Grupo Semusa, one of the leading insurance brokerage firms in the country, and Director / Vice President of Fundación Amador, a non-profit organization responsible for the construction of the Biomuseo, a museum designed by Frank Gehry and President of Consejo Empresarial de America Latina (CEAL) in Panama.
Phillip R. Henríquez
Board Member
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Mr. Henríquez is currently a Board Member at Welcy Capital Advisors.
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He also acts as CEO of LW Investment Management, Ltd. He joined LW Investment Management Ltd. as Chief Executive Officer and Managing Partner in March 2016 and supervises the asset management activities.
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Mr. Henríquez has 35 years of experience in the financial services sector having served as an executive in various firms. He was a member of the Executive Committees for different companies of Mercantil Servicios Financieros as well as Global Manager of Corporate and Investment Banking. Other responsibilities included the Corporate, Institutional, and Financial Institutions Banking Business in Latin America and the United States. Previous positions include Country Head for Mercantil Servicios Financieros in Panama (Mercantil Bank, Mercantil Seguros, and Mercantil Capital Markets), President of Mercantil Merinvest, and Board member of Mercantil Servicios Financieros, Mercantil Seguros, Mercantil Banco, and Mercantil Commercebank Holding Corporation.
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He has also been president of Citibank Venezuela, Citigroup Venezuela Corporate Country Officer, Global Wholesale Banking Executive Vice-President, member of the Board of Directors of Banco Venezuela - Grupo Santander, President of Valores Santander Casa de Bolsa, and Corporate Bank Manager of Banco Exterior. He is currently a member of the Board of Directors of Cerámica Carabobo, BanCaribe Banco Universal.
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He has been part of the Board of Directors of the Venezuelan Council for Investment Promotion – CONAPRI, VenAmCham, the Venezuelan Institute of Finance Executives (IVEF), the Venezuelan Diabetic Foundation, the National Banking Council of Venezuela, the Caracas Stock Exchange, the National Art Gallery, and the Ideas Foundation.
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Mr. Henríquez received a degree in Economics from the Universidad Católica Andrés Bello in Caracas, Venezuela, and holds an MBA from Columbia University in New York, USA.
